Current Projects


The Greystone & Santa Barbara Hotel Redevelopment Project is a joint project with VOS Hospitality, the luxury and boutique division of Trans Inns Management.

The highly acclaimed Greystone Hotel Project will provide for the renovation of two adjacent historic hotels, the Greystone and Santa Barbara Hotels, and is located at 20th Street and Collins Avenue, the heart of the bustling nightlife and entertainment section of Miami Beach, Florida. This timeless building was originally designed by renowned Art Deco architect Henry Hohauser in 1939, and will be redeveloped with 97 rooms, a restaurant from a 4-time James Beard Award nominated chef, and over 50,000 square feet of hotel, restaurant, lounge and rooftop pool space. The concept captures the energy of Miami's thriving art and cultural community, and will exhibit contemporary art from local artists throughout the development.

Set to open its doors in 2015, The Greystone is The B Group’s first private investment opportunity within the hospitality industry.

Endurance Sports


TYR Endurance Sport is a high caliber hydration system built for endurance athletes that combines endurance, performance, and recovery ingredients to allow athletes to maximize and sustain their full potential for prolonged periods of time. The sports drink was launched in 2013 as the first product under the Odin Brands name.

The opportunity to create TYR Endurance Sport came with the realization that the isotonic beverage category is one of the largest drink categories, yet there had not been innovation in the space since the first traditional sports drink was invented in the 1960s.

TYR Endurance Sport is the first of its kind to combine Enzymatically Modified Isoquercitrin (EMIQ), Carbohydrate Complex, and Epigallocatechin Gallate (EGCG). These ingredients make up a high caliber hydration system loaded with functional ingredients that other sports drinks lack. TYR’s three-pillar formula enhances the body’s natural ability to fight inflammation leading to faster recovery, greater absorption supporting metabolism and digestion, and improves endurance, performance and recovery.

TYR is an endurance formula; it does more than just hydrate. When you look at the science, you will find that it is a functional isotonic. The reason functional isotonic beverages are so well purposed for endurance athletes is that their biologic systems are subject to inflammatory stress from sporting activities. TYR Endurance Sport targets the body’s pathways that are activated during these high-endurance activities.

Since its launch in 2013, TYR Endurance Sport has seen tremendous success. It has support in the endurance sport category from TYR athletes and has made its way across this country as a sponsor for endurance-related events and competitions.